AI-first Product Manager

TobíasYangüela

I'm an AI-first Product Manager: I take digital products from idea to launch and use AI to research, prototype and operate faster. I turn business goals, user needs and technical requirements into roadmaps, MVPs and teams that ship.

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Years leading digital products
8+
AI-enabled and interactive products shipped
19
Global brands and agencies
15+
Award recognitions, including Cannes Lions, D&AD, The One Show and Clio
14

AI in how I work

I work with AI at every stage of the product.

I use it every day to research, estimate, prototype and produce, and to improve how the teams I lead work. That's where my career is heading: becoming an AI-first Product Manager and, down the road, an AI strategy specialist.

AI products in this portfolio

  1. 01

    Discovery

    I synthesize research, briefs and documentation to reach a clear definition sooner.

    NotebookLM · Claude · ChatGPT

  2. 02

    Scoping and estimation

    I put together scopes, specs and estimates with AI assistance, and validate them with the engineering team.

    Claude · ChatGPT · Notion

  3. 03

    Prototype

    I turn ideas into clickable MVPs in days, to validate before investing in development.

    Lovable · Cursor · Claude Code

  4. 04

    Production

    Content-generation agents and multimodal production across image, video and voice.

    ChatGPT Images · Higgsfield · ElevenLabs

  5. 05

    Operations

    I automate workflows and internal documentation so the team spends its time deciding and building.

    Claude · Notion · Jira

Want to build an AI product, or talk about how to apply AI to your processes?

Let's talk

Work

Projects and experience

01 / 2022 — Present

Head of Operations · Senior Technical Program Manager

Kollectiff

Led the delivery of 19 AI-enabled and interactive products (3D, AR/XR and Web3) for agencies and brands across New York, Chicago, Los Angeles and Europe. I coordinate design, engineering and 3D teams across Argentina, the US and Europe, and act as a COO-like partner to leadership: production systems, resource planning and operational visibility.

  • AI
  • 3D · AR/XR
  • Web3
  • Operations
kollectiff.com ↗

02 / 2019 — 2021

Development Project Manager

Lenovo

Managed a 15-person global development team across Argentina and India for Lenovo's e-commerce platform. Supported the migration from SAP Hybris to Flash CMS and delivered Black Friday and Cyber Week builds and campaigns with merchandising, SEO, design and QA.

  • E-commerce
  • Platform migration
  • Distributed teams

03 / 2018 — 2019

Digital Project Manager

Wunderman Thompson

Managed offshore web development, content production, localizations and email campaigns for global healthcare and CPG brands such as Colgate, GSK, Sensodyne and Theraflu, meeting brand and compliance standards.

  • Digital production
  • Healthcare
  • CPG

Personal project · Built by me

rociocoppola.com home page: a green wire sculpture and the title “Matter with a life of its own”

Design, development and launch · Solo

RO.CO: my mother's work, on the web.

I designed, coded and launched, on my own, the site that preserves and shares the work of my mother, sculptor Rocío Coppola (1965–2020). I built it through vibe coding with AI as my development partner, from content architecture to deployment.

  • Catalog of works by material
  • Bilingual ES/EN site
  • Career, studio and press
  • Inquiry form for each piece
Visit rociocoppola.com

I've worked with

  • BBDO NY
  • Pedigree
  • Bacardi
  • Stryker
  • Energy BBDO
  • Bepanthen
  • MullenLowe
  • Acura
  • Patrón
  • GSP
  • Cheetos
  • Infillion
  • Liquid IV
  • Hyatt
  • Solana Foundation
  • Decentraland Fashion Week
  • Lenovo
  • Colgate
  • GSK

Journey

The road so far.

  1. 2013

    2013 — 2017

    UADE

    Bachelor of Business Management

  2. 2016

    Study abroad

    Barcelona

    Semester at Universitat Autònoma de Barcelona

  3. 2017

    Intensive program

    Digital House

    Full-Stack Web Development

  4. 2018

    2018 — 2019

    Wunderman Thompson

    Digital Project Manager

  5. 2019

    2019 — 2021

    Lenovo

    Development Project Manager

  6. 2022

    2022 — Present

    Kollectiff

    Head of Operations · Senior Technical Program Manager

  7. 2026

    2026 — Present

    UdeSA

    Master's in Digital Business

01 / 07

I turn business goals into products that ship.

I'm an AI-first Product Manager and Senior Technical Program Manager with 8+ years leading digital products, AI-enabled initiatives, platform migrations and interactive experiences for US agencies and global brands.

I started in digital production at Wunderman Thompson, went on to lead distributed development teams at Lenovo, and today I'm Head of Operations at Kollectiff, coordinating design, engineering and 3D teams across three continents.

I have a full-stack technical background and use AI tools every day to prototype faster, automate workflows and make operations more efficient. I'm currently pursuing a Master's in Digital Business at Universidad de San Andrés.

My resume

Skills

How I work, and with what

01 / Product and operations

  • Digital product leadership
  • Product Operations
  • Roadmapping and MVP definition
  • Technical scoping and estimation
  • Sprint planning
  • Cross-functional team leadership
  • QA and release management
  • Vendor and stakeholder management

02 / Artificial intelligence

  • Prompt engineering
  • AI-assisted MVP development
  • AI-assisted rapid prototyping
  • Workflow automation
  • Generative AI strategy
  • Content automation agents
  • Multimodal production
  • LLM integration

03 / Tools

AI

ChatGPT · Claude · Claude Code · Higgsfield · ElevenLabs · NotebookLM · Lovable · Cursor · Kimi

Management and design

Jira · Notion · Asana · Figma · Miro · Monday · Adobe Campaign · Canva

Ask me

Want to know something specific? Ask.

Pick a question and I'll answer the way I would in a first interview. For anything else, write to me.

Hi 👋 I'm Tobías. What would you like to know?

Let's talk products and AI

Open to new projects.

tobias.yanguela@gmail.com

Buenos Aires, Argentina · Working with teams worldwide